Google+ helps over 1.6 million Guardian followers
Tuesday, July 13, 2013 | 13, :17:00 AM
Labels: Case studies , International
While the Guardian started back in 1821 as a black-and-white-and-read-all-about-it newspaper, today it’s evolved into a global entity that’s pioneering a multi-platform, digital-first approach. In this context, the Guardian champions a unique, open model of journalism, built upon the notion that the open exchange of information, ideas and opinion can bring about change.
Given this philosophy, it comes as no surprise that social media plays a central and growing role in the brand’s work. Google+ offered the opportunity for the Guardian to reach and connect with both users of Guardian.co.uk and new potential readers. Now with over 1.6 million followers, theGuardian’s Google+ page is aimed at creating a conversation around the Guardian’s content, reaching new audiences, and finding out more about readers and their interests.
Given this philosophy, it comes as no surprise that social media plays a central and growing role in the brand’s work. Google+ offered the opportunity for the Guardian to reach and connect with both users of Guardian.co.uk and new potential readers. Now with over 1.6 million followers, theGuardian’s Google+ page is aimed at creating a conversation around the Guardian’s content, reaching new audiences, and finding out more about readers and their interests.
The team posts different types of content (video, photos, text, front pages) and items from different sections as a way of seeing what their Google+ audience responds to. Science and technology stories are particularly popular among their readers, as well as world news topics and hot political stories. According to the Guardian, the Google+ feature Ripples has proved extremely useful in tracking the life cycle of posts and helping to identify key influencers.
In addition, the Hangouts functionality in Google+ has emerged as a key benefit. In making use of this high quality multi-user video chat feature, the digital engagement team has run several Hangouts on a mixture of topics, from fracking to the future of the open internet. “For us one of the most interesting aspects of Hangouts is the ability to connect people from across the world in a live chat,” says the Guardian’s Laura Oliver. “We're also exploring them as a way to allow our readers to pose questions and get even closer to the subjects of a story or discussion.”
As for the future, Laura is exploring how to use Hangouts in the most inclusive way possible so that debates can encompass questions from all across its audience. To learn more about the Guardian’s success with Google+, read the full case study.
For more publisher success stories and tips on making the most of Google+ pages for your business, check out our Social Fridays blog series.
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Faster, more robust web with AdSense
Tuesday, July 13, 2013 | 9:30:00 AM
Labels: AdSense features
In a perfect world, putting ads on a web page wouldn’t slow that page down at all. We’re striving to get to that point, constantly looking at ways to improve the latency of web pages containing ads, and today we’re happy to share a new beta version of our ad code. This new code (known as an asynchronous tag) enhances user experience on your sites by ensuring site content loads for your users, even if they’re having trouble loading the ad. This is particularly good news for mobile users.
Our new asynchronous ad code is still a beta feature, and so changing over to the new version is optional. In your account, you’ll notice that you’re now able to choose between the new and current versions of the code. To try the new ad code, follow the steps to create an ad unit, then, in the Ad code box, select 'Asynchronous (BETA)' from the Code type drop-down menu. As before, copy and paste the ad code into the HTML source code of your pages.
If you choose to switch to the new code, we recommend switching all of the ad units on your pages in order to give users the best experience. If you’d like to read more on the technical aspects of this tag, take a look at our post on the Google Developers Blog. Let us know if you’re planning to try it out and share your feedback on our AdSense +page.
Our new asynchronous ad code is still a beta feature, and so changing over to the new version is optional. In your account, you’ll notice that you’re now able to choose between the new and current versions of the code. To try the new ad code, follow the steps to create an ad unit, then, in the Ad code box, select 'Asynchronous (BETA)' from the Code type drop-down menu. As before, copy and paste the ad code into the HTML source code of your pages.
If you choose to switch to the new code, we recommend switching all of the ad units on your pages in order to give users the best experience. If you’d like to read more on the technical aspects of this tag, take a look at our post on the Google Developers Blog. Let us know if you’re planning to try it out and share your feedback on our AdSense +page.
Changes in rankings of smartphone results
Friday, July 13, 2013 | 8:45:00 AM
As the number of smartphone users continues to surge globally, many of you are responding quickly with mobile-friendly sites. Regardless of the device a user views your site on, their experience should be rich and consistent. With this in mind, the Google Webmaster Team is making some changes to the way they rank search results on smartphones. In particular, these changes will address sites that are misconfigured for smartphone users. Read the original postand learn more about common configuration mistakes as well as recommendations from the Webmaster Team on building your mobile-optimized website.
Posted by Suzanne Headon - Inside AdSense team
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Posted by Suzanne Headon - Inside AdSense team
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Make faster and better decisions with new Ad Review Center features
Friday, July 13, 2013 | 9:00:00 AM
Labels: AdSense features
We know that having fast access to the right information is important for decision-making. In particular, having quick visibility over similar ads and a broader range of insights is important when deciding whether to allow or block ads on your site. As we continue to celebrate 10 years of AdSense, we’re excited to announce some new changes in the Ad Review Center this week.
Find and take action on related ads
Our new ‘Related Ads’ feature in the Ad Review Center gives you a quicker and more efficient means of identifying similar ads that you would like to allow or block. Related ads are those that have a similar destination page, and you can directly view, allow, or block these ads in the Ad Review Center.
Derive new insights with additional metrics
To help you make informed decisions around whether to allow or block particular ads, we’re giving you better insights with the following new signals:
Posted by Fiona Herring - AdSense Product Manager
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Find and take action on related ads
Derive new insights with additional metrics
- Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. As always, we recommend that you consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.
- Serving status identifies whether an ad is active or not. An active ad is defined as one that has recently received impressions. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.
- Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data. This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.
Posted by Fiona Herring - AdSense Product Manager
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The AdSense story: Looking back at 10 years
Thursday, July 13, 2013 | 10:08:00 AM
Labels: AdSense Anniversary
Earlier this week, Susan Wojcicki kicked off our 10th anniversary celebration in a live Hangout on Air and shared her thoughts on the future of AdSense. As we mark this important milestone, we wanted to take a moment to reflect on just how far we’ve come together.
AdSense started out offering only contextually-targeted text ads in 2003, and has evolved significantly since then. We’ve developed new features and products to help you earn with display, video, mobile web, in-game and custom search ads. With your feedback in mind, we’ve also added new reports, controls, and even a new interface to make it easier to manage your account.
Let’s take a look back at how much we’ve grown together in the last 10 years.
AdSense started out offering only contextually-targeted text ads in 2003, and has evolved significantly since then. We’ve developed new features and products to help you earn with display, video, mobile web, in-game and custom search ads. With your feedback in mind, we’ve also added new reports, controls, and even a new interface to make it easier to manage your account.
Let’s take a look back at how much we’ve grown together in the last 10 years.
I hope this helped you if you want to see if it works contact me at sheamar1441@hotmail.com or even just click on a ad the is on the side and see what pops up to show you the types of ads that you are able to use so hurry and join adsense today :D .
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